What do you get when you place a bunch of entrepreneurial Americans into
the centre of a grain growing region with crystal clear water? Bourbon!
While American Whiskey shares a similar name to Scotch and Irish Whisk(e)y
the products are totally different — but so too are the profiles of the
Whether it is small batch, single barrel or the uniquely different Tennessee
sipping whiskey – they’re all great products with great pedigrees! There are
not many industries where you get two globally dominant products that are as
well known as Jack Daniels and Jim Beam. Of course we shouldn’t leave out
their distant Scottish relative ‘Johnnie Walker’!